THAILAND TRAVEL NEWS: An Online Consumer Survey (OCS) by CNN International has revealed that Thailand represents the best value for money for travelers in the Asia-Pacific region.

The survey conducted across CNN English websites received more than 5,000 respondents globally.

Thailand came out as the best value in Asia-Pacific for respondents ahead of China in second place and India in third.

Despite the recession people still have a desire to travel but are not trading out, but trading down — while not compromising their experience.

Overall the survey indicated that more people would travel for holiday over the next 12 months than last year, but one in five would make fewer trips.

Asia-Pacific holidaymakers spent an average of just over $US4,000 on their last vacation – ahead of the global average of $US3,700.

The survey did though highlight that brand image and reputation remains a critical factor for air travel, and respondents clearly felt that preferred, trusted airlines can still command a premium.

Respondents are also more likely to do fewer trips than look for cheaper hotels or discounted flights with budget airlines.

William Hsu, VP advertising sales, CNN International, said, “these results send a strong message to tourism boards that smart destination branding is critical for country differentiation and return on investment.”

By John Le Fevre

Thailand Travel News for May 30, 2009